Keeping complimentary products within reach for increased chances of impulse buying.Keeping shelves fully stacked at all times increases customer’s confidence about the store.Placing products at eye-level, that increase chances of sale.Identify the most attractive part of their store and place shelves with the most expensive products there.Here are a number of methods adopted by retails to ensure their shelves are well-organized:

Carefully organized shelves: Strategically organized shelves play an important role in increasing sales and improving customer’s shopping experience.They can display their best products/brands towards the right of the decompression zone to fully capitalize this concept. Retailers use this concept to improve their decompression zone and create a better circulation path throughout the store. Studies claim that 99% shoppers tend to turn right during a shopping experience. Let’s take an example to understand this better. It also allows easy entrance into the store, inviting customers to explore the store. A decompression zone is often designed to look wide and open with no much marketing or advertising gimmicks. Here, the retailer’s main idea is to create a space that prompts customers to explore the store and spend more money. This is basically the entrance of a shop where a customer analyzes his new surroundings and decides whether to venture further or not. Decompression Zone: One of the most important aspects that shape up a customer’s shopping experience is the decompression zone.Read on to know different space planning techniques that can be successfully implemented using a planogram. Additionally, planogram also provides insights into space planning affects sales. A well-designed planogram ensures that the right products are available at the correct location and time-thereby ensuring maximized sales and customer satisfaction. Planograms are visual representations of a store layout, with prime focus on product placements.

Planograms are ideal tool that assist in this direction. Therefore optimizing every inch of the store is crucial for retail success.

However, the amount of space available to a retail store is very limited. Since a retailer’s prime objective is to drive sales and provide value to customers, they use a combination of aisle navigation and merchandise display techniques to create an ultimate shopping experience. Retail space planning refers to the idea of designing a retail store layout that influences a customer’s shopping experience.

What is planogram in retail